You’d think if a corporation decides to pay 2.5 million for 30 seconds of Super Bowl ad time, they’d make damn sure to use it well. I wasn’t bowled over this year, but then again, smart designer types aren’t necessarily the target audience. Bowl watchers, though, are much more diverse set than the usual crew that religiously watches games throughout the football season. So one would assume the ads this past Sunday night would have had mass market appeal, but bulk of them were, as tradition dictates, geared toward men. Continue ...

250,000 brightly colored superballs let loose on the streets of San Francisco. A 12-year old’s fantasy? Could be, but it actually is the story behind a commercial for Bravia, a new line of LCD Televisions by Sony. The shoot for the ad happened in front of a blue sky, not a blue screen.  Continue ...