It tauts itself as “New Art for a New Medium” and part of the pursuit of “Art for Everyone, Art for Everywhere.” It’s Start Mobile, John Doffing of Start Soma’s new product.

Doffing set up Start Soma in 2003 to bring art to everyone by focusing on exhibiting the work of emerging and underground artists, and by keeping prices reasonable, claiming on his website that 95% of the pieces are under $1000. His next idea, a quite fabulous one, was the Painted Rooms Project in which artists were selected to do just that - at the Hotel des Artes. For the price of a hotel stay, patrons can spend time surrounded by the work of an up and coming creative.

Now Start Mobile is doing even better, at least price wise. You can get an original work for just $1.99. The catch is that it’s for your cell phone. While not quite as altruistic and grass rootsy as the taglines might have you believe, the venture does send out an oddly democratic signal. The company clearly has a genuine interest in underground illustrators, and street and comic artists who do get some sort of cut each time a work is sold. It is kinda fun to browse the site and view work by artists I’m not familiar with, as well as work by greats like Rinzen and Tim Biskup. While I’d love to own a Rinzen or Biskup and perhaps start a collection, I’m not convinced I’d want that collection to be held captive on my phone.

In summary, I agree with the banner on the site: “Art is good.” Democracy is also good. And making the art experience more accessible is good. Is purchasable cell phone art contributing to that cause? Time for you to chime in.